Online course · Academy for experts

Create Your Own Card Deck

The whole road to a deck of metaphorical associative cards of your own: from idea and concept to printing, the guide that goes with it, and sales.

20 lessons5 partsRecorded, watch anytimeChecklistsLifetime access

$200

full course · lifetime access

English version coming soon

About

What this course is about

This course is for anyone who wants to create their own deck of metaphorical associative cards — a professional one, not just a set of pictures.

You will go from idea and concept to artwork ready for print: choosing the images, structuring the deck, writing the guide and the techniques, and meeting printers’ formats and requirements.

The author has created 72 decks in nine series — Order in the Mind, The Woman Within Me, The World of the Inner Child, Business Coaching and others.

Format: recorded online, with checklists and assignments.

20lessons

5parts

72decks by the author

∞lifetime access

Decks created by the author

Nine series, 72 decks — the experience this course is built on

Programme

20 lessons — from idea to sales

Five parts: concept, content, design, production, sales

01What metaphorical cards are and how they work
02Types of decks and what each is for
03The idea and concept of your deck
04Who the deck is for, and which requests it answers
05The structure of a deck and how many cards it needs
06Choosing and creating the images
07Working with an illustrator or with photography
08Style, and holding the deck together
09Testing the deck with real people
10The guide that comes with the deck
11Techniques and spreads
12Designing the box and the cards
13Formats, sizes and printers’ requirements
14Artwork and preparing for print
15Unit cost and what goes in the box
16Copyright and trademark
17Price and how to set it
18Selling directly
19Selling through partners and resellers
20Growing a series, and the products around it

Who it is for

Who this course is for

For anyone who wants a tool of their own instead of someone else’s deck

Psychologists and coaches

You want to work with your own deck, built around your requests and your method.

Card practitioners

You use other people’s decks and are ready to make your own — a professional one.

Authors and founders

You want to launch a deck as a product: from idea to print run to sales.

What you get

What this course solves

Familiar difficulties

You have an idea for a deck but no idea where to start or how to structure it
You don’t know how to make a professional deck rather than just a set of pictures
Printing feels risky — you have no costing
You don’t know how to write the guide and the techniques for your deck
Formats, card sizes and printers’ requirements are a mystery
You don’t know how to protect the copyright or the trademark
You use other people’s decks and want a product of your own

What you will have afterwards

A finished deck project — from concept to artwork ready for print
A tool of your own: your deck, with its guide and techniques
A new source of income — deck sales, training and the products around it
The standing of an author, not a user of someone else’s decks
A clear business model: unit cost, price, net profit
Legal protection: copyright, trademark, contract
A plan for growing one deck into a series

The author

Victoria Alekseenko

Systemic psychologist, coach and constellation facilitator. Fifteen years in practice, more than 30,000 clients across 18 countries. Author of eight transformational games — Order in the Mind, The Woman Within Me, Money Time, Playing White, Steps to Slimness, Children’s World, Healing Your Inner Girl and Path to Love — and of 72 decks of metaphorical associative cards in nine series. Founder of the Keys to Yourself brand and of Alekseenko Company Inc. Copyright and trademarks are registered for every product.

Questions

Questions and answers

Do I need any experience?

No. The course starts from zero and walks you step by step to a finished result.

How long does it take?

You go at your own pace: the lessons are recorded and your access does not expire.

What language is the course in?

The course is taught in Russian. An English edition is in preparation.

How do I pay?

By card on the site. Access opens straight after payment and a link arrives by email.

Ready to create your own deck?

The English edition of this course is on its way

$200

full course · lifetime access

English version coming soon