A course for founders and consultants

Effective Business Strategy

Twelve steps from a goal to a road map: how to build a strategy in unsettled times and keep your hands on the wheel.

12 stepsRecorded, watch anytimeRoad mapLifetime access

$400

full course · lifetime access

English version coming soon

About

What this course is about

The course is built on the author’s Playing White method — a strategy game for founders, consultants and coaches.

Twelve steps take you from a goal to a road map: where you stand now, what is in the way, what you already have, which moves are open to you, and what to do first.

To play white is to act from your own strength rather than from the shadow: to see the goal, own your power and take the direct road. This course is about bringing a business into that state.

Format: recorded online. What you end with is a strategy on paper, not a pile of ideas.

12steps of strategy

4decks of prompts

144squares on the board

∞lifetime access

Programme

The twelve steps

From where you stand today to a road map of moves

01Where you are now: an honest reading of your position
02The goal: what it is, and whose it actually is
03Whether the goal is sound, and what it will cost
04The strength and the resources you already hold
05The shadow: what gets in the way, and where it comes from
06The market, and your place in it
07Competitors, and what sets you apart
08Stakes: where you put your weight
09Manoeuvres: the routes open to you
10Risks and a fallback plan
11The road map: steps and dates
12The first move, and how to keep track

Who it is for

Who this course is for

For anyone answerable for the result, not just for the tasks

Founders

You have a business but no clear strategy — decisions get made on the move.

Consultants and coaches

You work with businesses and need a solid tool for strategy sessions.

Directors and managers

You are answerable for a direction and want goals turned into a road map.

What you get

What this course solves

Familiar difficulties

You have goals but no strategy — you move as circumstances dictate
Plenty of ideas, no idea where to start
Decisions come from fear rather than from strength
It is unclear what sets you apart from competitors
Plans never reach actions and dates
In turbulence you lose the wheel

What you will have afterwards

A strategy of your own, carried through to a road map
A clear goal and a clear sense of its price
A grasp of your strength and your place in the market
Manoeuvres worked out, and a fallback plan
A first move, and a way to keep track of progress
A tool you can bring to every new project

The author

Victoria Alekseenko

Systemic psychologist, coach and constellation facilitator. Fifteen years in practice, more than 30,000 clients across 18 countries. Author of eight transformational games — Order in the Mind, The Woman Within Me, Money Time, Playing White, Steps to Slimness, Children’s World, Healing Your Inner Girl and Path to Love — and of 72 decks of metaphorical associative cards in nine series. Founder of the Keys to Yourself brand and of Alekseenko Company Inc. Copyright and trademarks are registered for every product.

Questions

Questions and answers

Do I need the Playing White game itself?

No. The course stands alone: the method is explained inside it.

Does it suit a small business?

Yes. The steps are the same for a small venture and a large one.

How long does it take?

Twelve recorded steps, taken at your own pace. Access does not expire.

What language is it in?

The course is in Russian. An English edition is in preparation.

Ready to build your strategy?

The English edition of this course is on its way

$400

full course · lifetime access

English version coming soon