Effective Business Strategy Playing
White

Build an effective business strategy in an era of change and turbulence. 12 steps from goal to roadmap to victory.

12 strategy steps 12×12 chess board 4 hint decks Stakes · Maneuvers · Transformation Author: Victoria Alekseenko / VITA CODE

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Playing White — game board, chess business strategy
800
cards in the game
144
squares on the board
12
strategy steps
4
hint decks
01 · About

What is "Playing White"?

Original methodology by Victoria Alekseenko / VITA CODE

Playing White game box

"Playing White" is an original transformational strategic game designed for business consultants, strategists, coaches and entrepreneurs. The game board is a three-color chess board 12×12, where you advance through 12 sectors, each corresponding to a specific stage of strategy.

"Playing White" is about the fact that when we are White — we see our potential, are fully ready to realize it, our goals are aligned and we are on a clear straight path to achieving them.

When we play white — we are our true selves, our potential is manifested, we recognize our strength and are ready to work toward results.

When we play black — we are in the shadows. We haven't fully opened up, haven't fully seen our potential, our goals may not be aligned, our path may not be so simple and we act from the shadow of unrealized potential.

Chess pieces on the board symbolize the person, their strength, energy and potential, their status in their project or business. Pieces are chosen blindly at the start, but during the game they land on specific squares and perform specific actions, transform, change their rank or vice versa. They build resources or lose them. They strengthen or weaken depending on the decisions made in the game.

The goal is to reach the end of the board, win, having built your unique effective strategy along the way, which you will then implement in real life.

The main advantage of the game is the ability to test different strategies and scenarios right at the game table and see results immediately, without spending years, money and other resources in real life.

When all elements are known and need to be arranged step by step — that's a plan. When there are several variables or unknowns — that's a project. But when there are many unknowns, risks, few supports, many forks, alternatives and uncertainty — that is strategy. And how masterfully you build it determines the success of your life and business.
Concept

The Concept of the Game

02 · Features

What does the game offer?

Strategic thinking, reality testing options and concrete business tools

The game is aimed at

  • Building an effective business strategy
  • Breaking through strategic deadlocks
  • Discovering hidden resources and growth levers
  • Risk analysis and preparation for unexpected events
  • Developing business growth scenarios
  • Identifying strategic pitfalls and traps
  • Building a roadmap to victory
  • Competitive landscape and partnership analysis

In the game you will

  • Clearly define your strategic goal
  • Create a vision for your business future
  • Analyze market trends and forecasts
  • Conduct deep resource analysis
  • Choose the optimal strategy from alternatives
  • Prepare offensive and consolidation actions
  • Account for black and white swan events
  • Walk away with a ready action plan

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03 · For whom

Who is the game for

For everyone building and growing a business in uncertain times

Entrepreneurs

Business owners who want to build a clear strategy and see the path to victory

Psychologists & Coaches

For individual consulting and coaching, strategic sessions with clients

Business Trainers

Coaches and trainers for conducting strategic sessions with clients

Startups

Startup founders for building strategy from scratch and developing business models

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04 · Contents

Package contents

Complete set for conducting a strategic session

  • Game board A1 format on gabardine fabric
  • Cards for 12 sectors Strategic cards for each stage
  • Hint cards 4 decks: Questions, Paths, Resources, Actions
  • 12-sided die 1 pc
  • Chess set 16 white and 16 black pieces
  • Black & white tokens For stakes and energy indication
  • Game instructions Detailed guide
  • Facilitator certificate Official numbered certificate

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05 · Results

What you get after the game

Concrete strategic tools for your business

  • Clear strategic goal with achievement criteria
  • Developed vision for business future
  • Map of trends and forecasts for your market
  • Full resource analysis — what you have and what you need
  • Chosen strategy with rationale
  • Developed growth scenarios
  • Identified levers and strong actions
  • Identified strategic pitfalls and plan to avoid them
  • Offensive action plan
  • Strategy for working with partners or competitors
  • Risk assessment and crisis management plan
  • Ready-made roadmap to victory
06 · Structure

12 Steps of Business Strategy

Step-by-step development of each element of your strategy

1

Goal

Defining the main strategic goal of your business

2

Vision

Creating a clear picture of the future you strive for

3

Forecasts & Trends

Market trend analysis, forecasting changes

4

Resource Analysis

Assessment of available resources and identifying gaps

5

Strategies

Choosing optimal strategies to achieve the goal

6

Scenarios

Developing scenarios — optimistic, realistic, pessimistic

7

Levers & Strong Actions

Identifying key levers and strategically strong actions

8

Strategic Pitfalls

Identifying and addressing strategic traps and weak points

9

Advancements & Consolidations

Planning offensive and consolidation actions

10

Partners & Competitors

Partnership and competitive environment analysis

11

Risks & Black-and-White Swans

Risk assessment, preparation for unforeseen events

12

Roadmap to Victory

Final strategic action plan for implementation

4 hint decks: Questions Paths Resources Actions

Game Mechanics

Chess Board · Maneuvers · Transformation

The game board is a three-color 12×12 chessboard on which you move from the first step to the twelfth, rolling the dice and landing on squares, each carrying its own meaning.

While moving across the board, the participant performs maneuvers — an opportunity to change direction, test a different reality, try on different energy and make a move sideways, diagonally, across several squares or power up.

Even if you are a pawn and only move straight — at any moment you can feel a different energy and make an unexpected move.

And the Transformation square is an opportunity to completely change your piece, move to a new level, change your status and state, switch strategy, etc.

The game begins with forming a request — a ready idea or project you want to test. The request can be a specific goal the participant wants to achieve in terms of money, quality of life or key metrics. Given that the request is authentic and the person has the inner readiness and energy to achieve it — the die shows 12 — that is the entry into the game.

During movement, the participant can place stakes — not without purpose. This is an energy indicator that can help accelerate processes or show the opposite — falling into a pit if a wrong decision is made. The participant's task, beyond reaching the end and building an effective strategy, is also the opportunity to assemble a team or transform their piece early, before reaching the Transformation square, by using windows of opportunity, hints and correctly made decisions.

8 · Online version

Online Version of the Game

Online version overview on the Keys to yourself platform

9 · CERTIFICATION

Training & Certificate

Become an official game facilitator

Playing White business strategy facilitator certificate — EXPERTS.PRO

Every game facilitator gets access to specialized training via a Telegram channel, which helps to understand the game deeper, master the methodology nuances and get maximum value from the game.

After completing the training, the facilitator receives an official numbered certificate from the International Academy "EXPERTS.PRO" by Victoria Alekseenko, granting the right to conduct the game.

Training — 10 academic hours. The certificate confirms facilitator status and includes a personal tracking number.

Training is included in the game price

11 · AUTHOR

Victoria Alekseenko / VITA CODE

Systemic and business psychologist, coach, constellation facilitator

Victoria Alekseenko — author of Playing White

15 years of practice · 30,000+ clients · 18 countries worldwide. Author of 8 transformation games and 80 MAC decks.

I quickly find the root of the problem, know which tool to use to reach it and remove it sustainably — without years of therapy.

Awards & Recognition

  • Order of Queen Anna "Honor of the Fatherland" — for significant industry impact and representing Ukraine internationally
  • Order of "Saint Sophia" — "Leaders of the XXI Century" program, for contribution to socio-economic development
  • "Pride of Ukraine" — Professional of the Year — national ranking in psychology and coaching
  • "Golden Quality Symbol" of national goods and services of Ukraine
  • "Achievement of the Year 2024" Cup — Business Assembly
  • EB-1 Talent Visa USA — visa for individuals with extraordinary abilities, USCIS

Ready to play white?
See your potential and help clients build a strategy to victory

Order "Playing White" in print or online version — learn to play white, grow stronger, find the best strategy for yourself and your clients.

Buy the game

Print version$580 Online version$300

Print version — worldwide shipping included